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Are you at a loss on how to get visitors to your website? Do you wish to improve your websites visibility in major search engines like Google and Yahoo? Do you wish to get more targeted traffic to your website from these search engines? Are you spending money on advertising when you could be getting free website traffic from search engines?
 If your answer is "yes" to any of the above questions, then this is the workshop for you!
The objective of the workshop is to equip participants with a practical understanding of how search engines operate and how to increase a websites search engine positioning. We seek to equip participants with useful information and resources to manage a successful search engine optimisation campaign “in house”.
We have extensive experience in running successful search engine marketing campaigns for a range of companies and individuals across the UK. Now we teach you how it’s done and provide you the information, tools and resources to do it your self!
This full-day SEO workshop is open to businesses of any size and will cover the fundamentals of how search engines operate. You will be able to use this information to optimise your websites content, coding and popularity for increased search engine rankings and traffic. The methods taught are the latest “ethical” search engine optimisation processes and will lead to long term success in the search engine results if executed correctly.
Course Chapters
An introduction to search engines
An introduction to Search Engine Optimisation (SEO)
Planning a SEO strategy for your website
Keyword research
Content Optimisation
Coding Optimisation
Website Architecture
Link Building/ Link baiting
Social Media Optimisation (SMO)
Building a topical hub
SEO bad practices
On-Going Optimisation Management
Free tools and resources
 book online
Our ‘DIY Search Engine Optimisation’ workshop is written and presented by search engine optimisation consultant Jon Dunn. Jon has much experience in search engine marketing including Search Engine Optimisation and Pay Per Click advertising and runs his own Search Engine Marketing company and is a partner of ADK Ltd.
Jon has written many articles on seo that have been published on theinternet and is a valued, active member of many seo forums and websites. He was responsible for discovering and broadcasting a key link building tool to the seo community in 2006.
He is self admittedly “fascinated” by search engines and search engine marketing, and hopes to inspire similar interest for website owners and delegates of the workshop.
book online
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