Promoting your business is essential to its success but with so many elements to consider you could really do with a roadmap to show you what aspects and solutions you could use to promote your services and products. But many cost money if you do not have the knowledge, resources or skills to implement them.
Well now you can get these skills and knowledge and save £1000’s with our DIY Promotion workshop. Designed to help you promote your business and give you the facts and trade secrets you need to get your business noticed.
This workshop is a great place to start if you are starting a business, needing to boost your business, or just simply wish to promote its offers, brands, and services. From owners to managers, to administrators and decision makers, each will come away with confidence and knowledge in moving any promotion forward. And don’t forget that this workshop is ideal for any one wanting to promote any message, so whether you’re a business, charity, government organisation, school, or self employed individual, you will get something out of this enlightening workshop.
You will gain experience with hands-on promotional exercises throughout the day and learn a multitude of solutions and techniques that will keep you in good stead for many years to come. You’ll discover ways of being productive and proactive with online and offline promotional activities and you’ll find out how marketing companies get those all important contacts that all businesses would love to market to.
At the end of the day you will have knowledge and experience to plan any promotion effectively, leaving no stone unturned, and you will save loads of money by completing many of the promotional activities yourself. Plus each delegate will receive a range of resources, templates, promotional print samples, and marketing advice to aid their success.
So if you’re serious about making your business a proactive and profitable one, then this course is ideal for you, your colleagues, and your business.
Course Chapters
Show me the money – Setting aside a budget and knowing how much some activities cost is essential, and whether you instigate promotion now or later this section will help you set a pace that suits your budget. Plus you get a promotional budget spreadsheet to produce that all essential overview of costs involved no matter how little you intend to invest.
Selling yourself – People equate businesses just like they equate people. Your persona, personality, even the way you look can make an impact on whether they will buy from you. Get this right and your promotions will be more effective. That’s why we provide an overview and review of that essential persona and personality you portray as a business.
Evaluate your inventory – Promoting yourself is one thing but unless you have the mechanisms in place to support promotion you could end up wasting time and money. Here you will learn how to evaluate your inventory and ensure you have all the ‘touch points’ and backup in place to deliver that promotion and succeed at it.
Contacts – Where, who, how and why you need contacts. Plus we provide a range of resources and fantastic tips on compiling your own contacts for marketing, and share secrets about buying contact databases and how you can utilise local media.
Association & Organisations – Knowing your industry associations and organisations is essential and you’ll be surprised how you can utilise them to your advantage. We will show you how.
Finding the reason – Promoting a message about your business, service, or product means finding that all important attention grabber. We discuss your opinions and most importantly the value of your message to your target customer.
Design before print – The importance of design is shared and discussed with examples of how you can use design psychology to grab peoples attention and get them to act upon your promotion. Plus you get the chance to research your own industry promotions to get ideas. We’ll cover ads, flyers and other print design materials.
Print – DIY or professional we show all the techniques and, products and printing ideas that you could use. Plus you get a free sample catalogue to take home to help make that all important decision on what media format is best for your promotions.
The advantage of templates – Creating or buying a template can save you money and enhance your skills at the same time. Here we will show you all the resources you need and gain hands-on experience with editing your own brochure/flyer template.
Print it, post it, deliver it, automate it – Learn some of the techniques to speed up the delivery of your promotion and get the heads up on how you can use address labelling to your advantage with a hands-on go at utilising your contacts effectively.
Email Marketing - How to do it right, cheaply, and what to look out for when buying solutions and what laws you must abide by. This chapter is a real eye opener and you get the chance to have hand-on experience with a live email newsletter system that will provide essential knowledge and make your life so much easier.
Website promotion – Understanding how websites are promoted is essential and here you will learn all there is to know about this technology based promotion. From page ranking to search engine ranking, you’ll find each easy to understand with our layman’s guide to website promotion.
Updating your website can kill it or promote it – If you update your own website then you can do a lot to assist your search engine ranking and boost the indexing for those all important keywords and phrases. Here you will learn techniques such as ‘anchor text’ and others that can be used to your advantage.
Link Building – Search engines love links coming into your website but how can you be inventive or think outside the box to achieve this. We show you how with hands-on exercises that could save you £100’s.
Pages & pages – Not all website owners know how to create effective content for their website and it is content that gets scanned by search engines. Plus search engines index pages rather than websites, and here you will get great ideas on how to create effective content and learn why it is essential if you want to succeed online.
Pay-per-click (PPC) – It’s easy to create your own adverts on search engines such as Google. But being effective can make a big difference. Here you will learn how to create PPC campaigns and get hands-on experience on setting one up so you can save money rather than employing someone else to do it for you.
Press exposure for free – Creating press releases is an art. Getting them published is another art. We show you the short cuts and easy way to get your business noticed for free; saving money and giving you resources you can use for years to come.
Display it and trade it – In our final chapter we look at the art of display and how this can make difference to winning that customer. Plus we look at solutions out there and give you resources to help you make the right decision.
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Our ’Win Website Customers’ workshop is written and presented by Andrew Knutt, who has over 17 years experience in business, computers, the Internet and other related technologies. Andrew is an associate of the Institute of Business Consulting and has a business background to suit.
Andrew is director of his own web, print and graphic design company (ADK Ltd); is a member of South West Design Forum, vice chair of the Somerset Design Enterprise Network; a UK Web Design Association member, a qualified IT Technician, and even studied business studies at degree level.
His company is a Microsoft Partner and has other professional affiliations.
Andrew’s reputation as a positive, upbeat and passionate presenter is also a great experience for all who attend his workshops; each going away with enthusiasm and confidence.
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